Challenge – CRISP (Capital Region Intersection Safety Program), a group of municipalities and concerned organizations in greater Edmonton coalesced to address the issue of intersection safety. This meant not only getting the attention of the general public but also changing ingrained societal behaviors such as speeding and failure to stop at intersections.
Solution – A strong overarching campaign theme drive to live became the perfect background for each of the four discreet messages. The simplicity and focus on the message in short, sharp statements with vibrant graphics provided an immediate impact.
Result – Follow-up qualitative research revealed the messaging and the campaign has worked to change driving behavior – especially in the targeted group of 18-25 males.