Challenge – Our engagement with SWCS Consulting began as developing a corporate identity for the Joe Software product line. However, SWOT analysis indicated the fledgling brand would be competing against big-name HR software companies like Microsoft and Cisco. The implications of this required a more comprehensive strategy for brand implementation.
Solution – Based on the firm’s desired customer experience and the key points of differentiation we created a communications strategy that personified Joe Software at a corporate level and throughout the product lines. After all, HR software should be about the people.
Result– Joe Software stands apart from the big players because they have personality, verve and a highly focused target in the HR Software market segment. The work achieved instant notoriety for its novelty and well crafted execution.