Challenge– How do you differentiate a product that exists in a sea of sameness? Sentai Software, an international developer of enterprise software, worked collaboratively with us on solving this problem. To compete in this market Sentai required a brand with presence that would set them apart from the plethora of competitors who were all saying the same thing.
Solution – We used the homogenized messaging of Sentai’s competitors to our advantage. It gave us an opportunity to create a unique voice, which took the form of “Real People. Real Solutions.” To bring this to life the periodic table of elements was used as a visual tool to communicate the messaging, with each “element” representing a feature/benefit of software.
Result – What started as the creation of product logos resulted in a comprehensive branding exercise and consequently a creative platform, which continues to be distinctive and relevant in the ever-shifting software industry.