Vision makes it safe to cross

Realizing that a disproportionate number of automobile crashes occur at intersections, a large stakeholder group including various municipalities set out to address the situation. Vision Creative was asked to develop messaging targeted at increasing awareness and generating behaviour change. Vision’s first task was to create a rallying cry everyone could buy into and support. With that in hand we were challenged to draw response to four messages involving speeding, failing to stop, collision risk and pedestrian safety. “Drive to Live” became the optimistic and action-inspiring mantra for a multi-media campaign which tracking proves to have resonated well; with measurable behaviour change among the key 18 to 25 young male group.